Friday 27 May 2011

The 'new normal' is marfi* by any other name.

There's no denying that our inherent abilities to sift right from wrong are easily influenced. We're numbed by 'reality'. 'Reality' is the 'get-out-of-jail-free card' we accept as counterintuitive to our instincts. Your perceptions are your own and mine are mine but when your perceptions are the same as mine and mine the same as yours, then that's 'reality'. Accepting influence changes our 'reality'. Advertising does it all the time. 'Wall Street' does it too....

'Reality' is in fact your most important financial variable. How, when, why and with who is influenced by 'reality'. 

Trust your instincts. 'Reality' is a myth.


*marfi - politely Swahili for animal droppings







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